The challenge: Like many boutique property developers, Megara was reliant on real estate agents for strategic marketing direction. This meant a lack of expertise, particular in the digital arena, a lack of transparency around lead volumes quality and ownership, expensive cost per leads and low conversion rates.
Month on month for over 18 months.
saving $370,000 across key project budgets
Over $30m in sales over 18 months across key projects with stages releases being sold out.
Recognising that every project is one of a kind, each project marketing strategy was handled in the same approach. Developing custom lead generating strategies ensured the budget was invested in only result-driven tactics.
By curating a truly unique selling proposition for each project, armed the sales agents with a range of hard hitting sales dialogue and an undisputed “why” a consumer should consider and buy a Megara development over competitors.
In order to deliver the best results you need the best team around to support the project. Our skill set, industry contacts and knowledge ensured we partnered with the right people to deliver exceptional, transparent outcomes while maximising the budget.
We flipped the operating structure at Megara ensuring they had full ownership and transparency over lead data. This meant the management team had full visibility of lead information and could effectively manage the project sales team as well as supplying routine lead reports to track campaign effectiveness.
The right strategy, belief in the value you provide and high performing employees is all you need.
Level 35, Central Park Tower
152-158 St Georges Terrace
Perth WA 6000